Yamari Shumaker is the founder and primary driving force behind Yamz Media Group. Serving simultaneously as Chief Executive Officer and Chief Operating Officer, Yamari provides the strategic growth, financial leadership, and creative vision that anchors the entire network. He plays a direct, hands-on role across all organizational tiers, steering everything from high-fidelity digital production and graphic asset design to serving as premium on-air talent.

As Head of Distribution and Partnerships, Yamari directly manages the network's media rights and expansion initiatives. Under his active leadership, Yamz Media Group has successfully scaled its multi-platform broadcasting footprint, expanding the core reaches of the Yamz Television Network (YTN), YTN News, and YTN Sports onto premier audio distribution channels like iHeartRadio. Dedicated to uncompromised journalism and premium sports entertainment, Yamari continues to shape the technical execution and creative future of the modern mass media landscape.